"The W3C develops open specifications (de facto standards) to enhance the interoperability of web-related products. W3C Recommendations are developed by working groups consisting of Consortium members and invited experts." http://webstandards.org/learn/faq/
A lot has already been written about the benefits of using web standards for web site development. In this article I'll focus on the real objective benefits for developers, clients and users when developing, buying or using interoperable and accessible websites built with HTML/XHTML and CSS.
There are two main visions on the meaning of web standards:

1. Device independence. A HTML document operable in many different devices.
"Validation is the process of controlling that a document obeys the rules of the language used in the document."
Valid code results in better interoperability:

2. One CSS file (presentation) define the styles of several documents (content).

3. A HTML document served differently to different device types.
It's main goal is to improve the experience of disabled visitors and vivitors with special needs. The main principles in wich the guidelines for WCAG 2.0 are arranged:
There are very important auxiliary benefits in building accessibile websites:
"Auxiliary Benefits of Accessible Web Design" (outdated incomplete draft) WAI
"Developing a Web Accessibility Business Case for Your Organization" WAI
- 1. Increase Market Share and Audience Reach
- 2. Improve Efficiency
- 3. Demonstrate Social Responsibility
- 4. Reduce Legal Liability
Multi-platform cross-browser websites are not easy to achive due to differences in the way user agents understand and respect standards. It's not difficult to make the website look as suposed one browser, specially if it is a modern browser with good standards support (e.g. Firefox, Opera, Safari) but if you want your site to look and behave exactly the same in different browsers including old browsers things get more complex. But, the web is full of amazing resources that help developers solve this issues, like:
Make good use of them. Good luck ;)
Author: joao@letspushthingsforward.com